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AUTOMATED TOOL FOR
INFORMATION MANAGEMENT ONLINE

Introduction

PROBLEM

People do not know how to direct the distribution of information online.

Today for the realization of information online-campaign you need a team consisting of
PR strategist / PR manager, online space monitoring expert, couple of writers and a few
SMM experts. Only 15% of their work is automated.

The formation of an information space will take them from a week to a month.

Solution

Gobells

What is it

Gobells — online-platform which studies, predicts, modifies and scales the information space* at the request of a client.

Gobells automates 90% of all work processes with the information which previously were performed manually.

The information which was formerly distributed in online-space chaotically, becomes manageable with Gobells.

Gobells reduces timing of information campaigns in dozens of times, and budget savings on the team alone can be up to 75%.

* information space – all sources of the text information (social networks, media, blogs еtc.) except direct advertising

Gobells

Studies public opinion 24/7

Gobells users always know what their clients are saying and what clients’ actions it leads to.

Indispensable in the information wars

It makes the information space transparent, builds casual relationships, monitors the dynamics and vectors of information distribution.

Forms the infospace

Forms the information space on the principle “segment, structure, direct”.

Generates leads

Generates high quality leads from social networks on the most complex segments and products.

Predicts the development of the information space

Gobells clients know what the agenda of tomorrow will be.

Nobody did it before

Актуальность

The model
works

Gobells aims to maximize the automation of manual processes and to enter to the global market.
A model that lies at its heart has been successfully tested on:

  • electoral campaigns, including national presidential election
  • dozens of national anti-crisis projects
  • hundreds of cases on the formation of public opinion about brands online
Market

FOR WHO
AND WITH WHOM

Platform application fields

  • Formation of the information space and PR
  • Information wars and crisis communication
  • Performance Marketing
  • A study of public opinion and behavioral models
  • Studying and forecasting of the market trends development
  • Customer Relationship Management
  • Media ratings
  • HR: employer brand / corporate culture

Clients and partners

  • Global companies
  • Local business
  • Political forces
  • Media holdings / Media
  • Research companies
  • PR agencies
  • Media agencies
  • Digital agencies
Рынок

GRP
FOR ONLINE

At the moment the formation of information space online is at the same stage of development, the television market was before introduction of GRP – they just sold a number of commercials , there were no tools for prediction and control of the advertising campaigns’ effectiveness.

Gobells creates a new currency of the media market and allows you to objectively evaluate the effectiveness of communication.

Market

Today
situation

Minimum automation

The process of the information space forming online is less than 15% automated and only in part of monitoring.

But its effectiveness depends on human expertise, as the systems unload amounts of information which is not ready for quick use. Its processing takes hours and days.

Lack of metric

Public opinion originates in social networks, but no one knows what he pays money for , forming the information space – there is no metric that allows to consider the coverage or any other desired parameter.

Lack of statistics

The information space volume is in no way linked to the effectiveness of campaign. There is no statistics for calculations.

It becomes a problem when you need to make quick decisions, and there is a high probability of an error.

Unpredictability

Information campaigns’ results are poorly predictable, without success guarantees.

Рынок

FORMS A NEW MARKET
WITH A CAPACITY OVER $50 BILLION

Current PR, online research, monitoring and analysis of social networks markets will become a part of the new market.

Main segments of the new market, fee income

  • Social media monitoring and analytics
    market, billion USD
  • PR market, billion USD
  • Online research market, billion USD

GOBELLS INCOME / EXPENSES

  • Income, billion USD
  • Expenses, billion USD

Sources of information:

Global PR market: the Holmes Report and international Communications Consultancy Organisation (2015), www.holmesreport.com

Global social media analytics market: Global Social Media Analytics Market Research Report (2014-2019), www.micromarketmonitor.com

Global market research 2016, www.esomar.org

Market

POTENTIAL
MARKET
(FEE INCOME)

  • Social media monitoring
    and analytics market, billion USD
  • PR market, billion USD
  • Online research market, billion USD

Common market fee income


1North American
2Latin American
3European
4Middle East and African
5Asia-Pacific

Sources of information:

Global PR market: the Holmes Report and international Communications Consultancy Organisation (2015), www.holmesreport.com

Global social media analytics market: Global Social Media Analytics Market Research Report (2014-2019), www.micromarketmonitor.com

Global market research 2016, www.esomar.org

General information on the current and potential markets also includes data on the markets of other regions: PR market ($1.51 billion in 2015 and $2.21 billion in 2020) and online research market ($2.7 billion in 2015 and $2.8 billion in 2020).

90% OF ONLINE INFOSPACE
FORMATION WORK IS AUTOMATED
WITH GOBELLS

CONTROLLABLE
FAST
ОBJECTIVELY
Advantages

COMPETITIVE
ANALYSIS

  • Functionality of existing systems
  • Gobells functionality

Functional blocks

  • Monitoring and analysis of the current infospace
    20%
    90%
  • Monitoring and analysis of the archive infospace
    0%
    90%
  • Building a predictive model of the infospace development
    0%
    80%
  • Infospace modification on basis of the predictive model
    30%
    90%

Optional products

  • Calculation of the communication source mediaweight, ratings
    30%
    100%
  • Currency of the online PR market
    0%
    100%
  • Research of intentions and expectations of the target audience online
    20%
    80%
  • Analysis of information
    threats / risks
    10%
    70%
  • Building a factor model of the information space changes
    0%
    100%